During the time of swash buckling sailors, pirates and in the search for the new world, scurvy was one of the most feared diseases for sailors. In this modern day in age, vitamin C deficiency or scurvy aren’t things that most of us worry about, but maybe they should be. In 2009, a cross-sectional study on vitamin C deficiency was conducted at the University of Toronto. It was found that 1 in 7 of all non-smoking Canadian adults aged 20-29, had vitamin C deficiency and only 53% had adequate vitamin C levels. In the US, 15% of all adults are estimated to be deficient. A quarter of a century ago, this figure was only about 3-5%.* Vitamin C isn’t just used to fight off vitamin C deficiency or scurvy (cue the eyepatch wearing, sword wielding peg leg pirates), it is needed for healing wounds, the metabolism of fats, proteins & hormones, and repairing/maintaining healthy bones and teeth. It also helps the body absorb iron from plant sources and is a powerful antioxidant that helps to keep those “free radicals” at bay and prevents the oxidative stress from our daily lives. The Vitamin C we offer has a secret weapon - Acerola Berries. Our Vitamin C isn't created from synthetic ascorbic acid, often made from GMO corn syrup and called 'natural'. Our Acerola extract powder is naturally concentrated with Vitamin C contained in the fruit, plus the natural fruit bioflavonoids help your body absorb it better. We could go on and on and tell you about the beneficial phytochemicals such as carotenoids and polyphenols contained in our Vitamin C, but suffice it to say, those little red berries are cute as can be, chock full of bioavailable, organic vitamin C and they’ll also keep those pesky pirate diseases away.