We all know about taking Vitamin C in advance of cold season. But did you know that Vitamin C is one the truly fundamental building blocks to healthy development of our bodies? Necessary for the formation of collagen in bones, cartilage, muscle and blood vessels, Vitamin C is also essential for the metabolism of fats, proteins, hormones, and the maintenance of strong bones. (If you're still not convinced, ask any middle schooler to remind you about the Vitamin C deficient scurvy-suffering sailors on those transatlantic sea voyages centuries ago.) Now here is where it gets really interesting. The Vitamin C we offer has a secret weapon—Acerola Berries. Our Vitamin C isn't created from synthetic ascorbic acid, often made from GMO corn syrup and called 'natural'. No indeed, we found a plant source—Acerola—that we turn into an extract powder and naturally concentrate the Vitamin C contained in the fruit. Plus our formula contains the natural 'buffers' from bioflavonoids so you're unlikely to suffer any stomach upset. Acerola is also more easily absorbed in your blood than ascorbic acid alone. And Acerola doesn't just have one powerful antioxidant, it has two. These free-radical scavengers prevent oxidative damage in our bodies which, well...that's just a very good thing. We could go on and on and tell you about the beneficial phytochemicals such as carotenoids and polyphenols contained in our Vitamin C but suffice it to say, those little red berries are cute as can be, chock full of bioavailable, organic vitamin C and something you'll want on your kitchen windowsill not just during cold season, but year round.